In celebration of its brand new Boi-ing Cakeless Concealer, Benefit Cosmetics has today announced its very first collaboration with Deliveroo, introducing CAKE-AWAY, for one day only.

The brand has teamed up with Lily Vanilli, who has created bespoke and unique cupcake designs especially for this collaboration. For one-day (on 22 August), a Benefit x Deliveroo rider will arrive at the delivery location and present cakes in a bespoke box.

There will also be a senior Benefit Cosmetics Trend Artist on hand at every stop to shade match the consumer for its Boi-ing Cakeless Concealer and hand over their free concealer, with the cupcake delivery.

The delivery will consist of a vegan raspberry vanilla cake with cherry, gluten-free strawberry cupcake, and mini matcha flower sponge cake. Price PP: £12 (3 cakes and one FREE concealer worth £18.50).