Benefit Cosmetics has announced the launch of its new launches for September. The brand has introduced a brown shade of its Roller Lash Mascara (£19.50), which has been custom blended to be universally flattering with a muted tone. The 12-hour water resistant curve-setting formula contains provitamin B5 and serine, ingredients known for their lash-conditioning benefits. The Rollerlash hook ’n’ roll brush has been designed to catch, lift and curl lashes. 

Also launching is the brand’s new Firm It Up! Eye Serum (£28.50), which helps to visibly tighten and brighten the delicate skin around the eyes. The light weight texture obscures in seconds, leaving skin refreshed, smooth and soft. 

Contact

Benefit Cosmetics in 'beauty, fragrance, grooming & health'