Activist, model and sustainability activist Arizona Muse has partnered with CEO and founder of Bespoke Banter, Scott Wimsett to form a progressive FILM Community Interest Company specifically designed for the fashion and beauty industry, called the Feel Good Fellowship. Patrons include the British Fashion Council and the British Beauty Council. The Feel Good Fellowship was launched with the intention to create ultimate transparency among digital content and to dissolve the barrier between brand and citizen. 

Arizona Muse has commented: "As an activist, I want to help brands show the grand gestures they are making toward our sustainable future in a fun and relatable way. This is why I've joined the Feel Good Fellowship to share these feel-good stories to a growing, curious audience."