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site logo BEAUTY

Bespoke Hair Care announces UK launch of color defence

Date posted on DIARY directory: Wednesday 2nd December 2015

Bespoke Hair Care has announced the UK launch of color defence, a prescriptive three step, colour maintenance system for coloured hair that will launch at UK salons in 2016. color defence offers a range of temporary toning shampoos, color re-hydrators and an intensive treatment. color defence is used as an integral part of the salon's colour services but also as a home maintenance system to preserve the vibrancy, shine and condition between permanent colour applications. It is designed to enable the colourist to easily mix a shampoo and re-hydrator to match the client’s salon colour. The color defence maintenance system intensifies, corrects and harmonises colour. The shampoos and re-hydrators are highly charged with temporary dyes and ultra-shiny particles of pearlised mica which are deposited only on the surface of the hair shaft, and with regular use will intensify the colour obtained. If application is discontinued, the colour will gradually fade and wash out with no unsightly re-growth at the roots. Neither the shampoos nor the re-hydrators contain ammonia, oxidising agents, sulphates or alcohol and both are compatible with all hair colours. Prices start at £14, available from select salons nationwide. 

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color defence in 'beauty, fragrance, grooming & health'



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