MediaVision Interactive has announced that it has been appointed to handle the PR for new bespoke jewellery brand Alicia J, by entrepreneur Alison Cooper. The brand aims to help young people navigate buying bespoke diamond and engagement rings; Alicia J believes that each customer is unique and that their jewellery should be too. 

Alison Cooper commented: "I love fine jewellery. My career has frequently taken me to the Middle East, where I’ve enjoyed treating myself to beautiful pieces of jewellery. Over the years, I have learned a great deal about diamonds, gemstones and precious metals. I quickly realised that diamond prices in Europe’s high street stores are vastly overvalued compared to what I was paying in Dubai. I could also see that conventional shopping for diamonds and fine jewellery could lead to confusion and being overwhelmed by choice, resulting in the wrong purchase being made. Having run successful businesses before, I knew I could make a personalised bespoke fine jewellery service work."

Alicia J is now available at aliciajdiamonds.com.