B Public Relations has been appointed to handle the PR and communications for Beverly Hills Formula in the UK and Ireland. The brand provides premium oral care products for the health and beauty sector through its range of whitening toothpastes and mouthwashes. All products within the range boast high stain removal properties while keeping abrasivity low to help protect the enamel. The new and innovative range includes Perfect White Gold – formulated with Gold particles and Perfect White Black – containing Activated Charcoal, which is proven to be one of the most effective and safest teeth whitener ingredients.

The brand has also unveiled its Perfect White Black Sensitive; the ultimate solution for those that suffer from sensitivity but still desire a “Hollywood smile”. Beverly Hills Formula is available from Superdrug stores nationwide, Lloyds pharmacies and independent pharmacies. Perfect White Black Sensitive will be available from Superdrug nationwide from July.

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Beverly Hills Formula in 'beauty, fragrance, grooming & health'