Date Posted: Tuesday 10th January 2017
The British Council (BFC) and Mercedes-Benz have announced that collectively they will present work by emerging fashion designers from 25 countries for the International Fashion Showcase (IFS) 2017 when it returns to Somerset House for a second year in February. The exhibition will be the sixth edition of the annual showcase and forms a key part of London Fashion Week Festival, giving the public the opportunity to celebrate fashion and its universal relevance. This is the first time the IFS will be supported and presented by Mercedes-Benz that for the past 21 years has established itself globally as a key player and partner at key international fashion shows and events. The theme of this year’s exhibition is Local/Global. Countries have been invited to explore the influence of place on fashion and to examine how emerging designers can transform their local culture into a global language. The exhibition will be arranged over 15 rooms, 14 of which will represent a country. A series of business support seminars, organised by London College of Fashion will help designers prepare for the showcase; while aprize-giving ceremony is scheduled for London Fashion Week February 2017.
BFC in 'in-house PR'
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