As part of London Fashion Week’s move to its new central London location in London's Soho, the British Fashion Council has today announced the public programme of events that will run alongside London Fashion Week, taking place from 18-22 September. London Fashion Week at Golden Square is a short walk from the Official Catwalk Show Space and Designer Showrooms at Brewer Street Car Park. For five days it will be home to screenings, pop-ups, exclusive offers and special events. Key events include: The LFW Outdoor Cinema, featuring livestreaming from the LFW catwalks, fashion films and digital presentations from Hunter, McQ Alexander McQueen, SHOWstudio, Vogue and Zoe Jordan. Daily highlights and celebrity interviews will also be featured - alongside the LFW debut of the American Express ‘London Fashion Week Talk Series’; Hunter, to mark the livestreaming in Golden Square of Hunter’s the Hunter Original SS16 LFW show, the British heritage brand will be offering members of the audience the opportunity to win a Hunter Original Icon from the nearby flagship store on Regent Street; Hix’s iconic food van will be on site serving up the finest hot snacks; Lavazza, the official coffee of LFW will be served up in limited edition Marques’Almeida designed coffee cups; and Propercorn will be offering tasting ‘trikes’ of a variety of popcorn, including its newest flavour combination: Smooth Peanut & Almond; Sunglass Hut’s Pop-Up Shop, which will sell an edit of the season’s designer sunglasses, including a UK Burberry exclusive; and Swiss timepiece brand Swatch launches its latest collection ‘Street Energy’ with an interactive ‘Mood-O-Meter’ at the Swatch ‘Street Energy’ Pop-Up. View DIARY dates to see all events surrounding London Fashion Week. In addition, Carnaby is collaborating with the BFC to host a series of exclusive in-store events, promotions and music, as well as live screening show footage on Carnaby Street all week. 

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