The British Fashion Council has announced TikTok as the Principal Partner of The Fashion Awards 2021. The BFC and TikTok will work together to evolve The Fashion Awards as a global entertainment platform, celebrating fashion's role at the intersection of culture. To deliver this new proposition, the event's format will change to include awards, performances and will highlight unique cultural moments from the past year.

The Fashion Awards presented by TikTok will provide global streaming and platform amplification and bespoke content creation as well as deeper cultural connectivity, telling this year's stories that highlight the collaboration between fashion, music, film, art and technology. The iconic Fashion Awards Red Carpet will be a focal point, with TikTok bringing the experience and excitement to a global audience via a LIVE broadcast, which will utilise the unique TikTok tools and features to drive real-time engagement, offering the TikTok community and beyond, the opportunity to experience The Fashion Awards Red Carpet like never before.

The Fashion Awards Red Carpet livestream will be broadcast on the newly launched Fashion Awards TikTok account. Follow @TheFashionAwards and #FashionAwards on TikTok for news, updates and all of the evening's major highlight moments. Additional activations will include content from the event from some of the biggest TikTok Creators and exclusive backstage access to the Winners and Presenters of The Fashion Awards 2021.