British Fashion Council (BFC) and the Council of Fashion Designers of America (CFDA) have launched the Great Global Designer Face Coverings, a unique collaboration between the two Fashion Councils and Bag of Ethics (BOE), which will manufacture and retail internationally the sustainable and reusable non-medical face coverings to use alongside existing social distancing measures.

Designed by three British designers, Ahluwalia, Preen by Thornton Bregazzi and Marques'Almeida and three American designers, Mara Hoffman, lemlem by Liya Kebede, and Kim Shui, the project aims to raise money for the BFC Foundation Fashion Fund and CFDA’s Diversity, Equity, and Inclusivity programming.

Caroline Rush, Chief Executive BFC said: “This is a powerful time for collaboration across all sectors and the fashion industry has demonstrated strength in unity over the last number of months. We are excited to work alongside our American counterparts to promote local designers while encouraging sustainable practices in the fight against the spread of Coronavirus. We are also delighted to continue working with Bag of Ethics, a longstanding supporter of the BFC, after the success of our first round of Great British Face Coverings in raising money to support British designers in surviving this challenging time.”