The British Fashion Council (BFC) has announced that it will be collaborating with Camera Nazionale della Moda Italiana (CNMI) for a special activation on 11-13 January 2020, during Milano Fashion Week Men's (MFWM). The collaboration will bring together young British creative talent with Italian manufacturing. The international activation in Milan includes a catwalk show, designer showrooms, digital installations and events. 

Also during MFWM the BFC/GQ Designer Menswear Fund & NEWGEN recipient, will show their AW2020 collectino at the Palazzo del Ghiaccio.