Bell Pottinger has announced that it is providing support to the British Fashion Council‘s (BFC) Trust, working with the charitable trust to provide emerging designers with guidance on their Brand and Digital strategies.

The Fashion Trust is a British Fashion Council initiative founded in February 2011 with the stated aim of promoting ‘the art and business of fashion’. The foundation offers business support to British based designers through financial grants, mentoring and a graduate traineeship programme.

In 2016, The BFC Fashion Trust, which is co-chaired by Tania Fares and Sian Westerman, has awarded grants totalling £350,000 to twelve recipients. Bell Pottinger will mentor a selection of these beneficiaries and provide valuable advice on strategic brand positioning and digital marketing.

The partnership will be kicking off this month, supporting womenswear brand Eudon Choi and Mother of Pearl.

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Bell Pottinger in 'PR consultancies'
BFC in 'in-house PR'