The British Fashion Council has announced Priyanka Chopra Jonas as its new Ambassador for Positive Change. As the BFC Ambassador for Positive Change, Priyanka will support the BFC through raising awareness and promoting best practice within the fashion industry, celebrating those that adhere to inclusive and ethical principles and act as a spokesperson for the importance of creative education. The appointment is part of the BFC’s strategy around the Institute of Positive Fashion (IPF), developed to help the British fashion industry to lead in its goal to be more resilient, circular, equal and fair through global collaboration and local action.

Priyanka commented: “I am thrilled to join the British Fashion Council as its Ambassador for Positive Change. Fashion has always been the pulse of pop culture and can be a powerful force with the ability to connect cultures and bring people together. Through my role, I look forward to celebrating the incredible diversity and creativity of the industry, while working to champion budding and iconic designers doing their part to make an indelible impact on people and our planet.”

Priyanka will have an active role in a number of BFC events throughout the year, including London Fashion Week and The Fashion Awards over a twelve-month period starting from November 2020 to December 2021.