Barbara Hulanicki, the founder of Biba label, is launching a new brand in collaboration with fashion technology platform BandLab 360. The new brand HULA will feature a combination of modern forms with nostalgic bespoke prints drawing on art and culture. 

Barbara Hulanicki OBE says “I'm so excited to finally launch what I've been working on for the past year! The design process was all done seamlessly online with the BrandLab360 team, including several early morning Zoom meetings working on the campaign images and interior design of the showroom."

Barbara Hulanick's new brand HULA will be sold exclusively to trade buyers of BrandLab 360's digital showroom here.