Global influencer marketing agency, Billion Dollar Boy has announced the launch of StoryTracker, an industry first AI-powered Instagram Story tracking tool. The unique piece of software allows influencers and influencer marketing professionals to locate, categorise, save, download and analyse Instagram Stories before they disappear.

With Instagram recently releasing figures showing that Stories now has 400 million daily users (growing at a rate of 8 million a month in 2017), and regularly adding new functions such as overlaying music to posts or adding outbound links to shops or websites for clients with more than 10,000 followers, the medium is becoming an increasingly vital part of any influencer campaign. However, because posts disappear within 24 hours, influencers lose a high amount of valuable media exposure through missed stories. At the same time monitoring, measuring, tracking and reporting them has been costly, inefficient and inaccurate for brands and agencies.

Created by Billion Dollar Boy’s in-house development team, StoryTracker allows all users, whether agency, influencer or client-side, to eliminate all of these problems, driving efficiency and increasing ROI. Additionally, StoryTracker gives influencers the ability to track and organise all their valuable content and, from a brand perspective, it lets clients identify which influencers are best engaging with it so they can strike up new and productive partnerships. The image and text recognition AI allows users to search for stories containing specific text, #hashtags, @mentions and company logos of all influencers.

Already being used successfully by a number of Billion Dollar Boy clients, StoryTracker is now available across various subscription models, based on request and the number of Influencers that users want to track. Access can be requested via storytracker.co.

Send me the free DIARY daily of industry updates