Date Posted: Tuesday 28th January 2020
Billionaire Boys Club has announced that Billionaire Boys Club EU has become a standalone brand, becoming the premium tier within the Billionaire Boys Club, ICECREAM universe. The brand founded in 2005 by Pharrell Williams has become a globally recognised clothing and accessories brand. Its blend of streetwear and luxury in fashion music, design and culture have evolved in Europe.
The EU team will deliver premium collections and exclusive collaborations that are aligned to the demands of the European market. The first collection to be released from Billionaire Boys Club EU will be Spring 2020, available in stores during January. The collection adopts a military aesthetic, inspired by code and communication-based graphics. All Billionaire Boys Club EU products will be easily identified via purple brand signature labels inside each garment.