Birchbox, the UK’s No.1 Beauty Box and leading beauty e-commerce company, has announced the launch of its first ever UK pop-up stand-alone store on Carnaby Street in London. Open from now until 30 January 2018, the store will sell full-size products which will be sold by category instead of brand to replicate the Birchbox online shopping experience. Encompassing a selection of Birchbox’s Top 100 bestselling products, shoppers will enjoy an introduction to the leading and discovery brands that Birchbox subscribers have tried, loved, and purchased.

Shoppers can also build their own personalised Birchbox in the Build Your Own Birchbox (BYOB) area for £15.00. Birchbox Discovery Specialists will be on hand to talk through user's Birchbox Beauty Profile, making it easy to choose products that will work for them.