Birchbox has announced the launch of LOC (Love of Color), its first in-house make-up brand. Fully conceptualised and developed by Birchbox, LOC is desined to provide a shortcut to trends with bold, highly pigmented make-up products inspired by the most current colours. The LOC collection, launched this week, features two products in multiple colours: Vibrant Matte Lipstick (£6.50), a bold matte formula in three shades: Skinny Dip (pinky beige), Trouble (cool red) and Uncorked (berry plum); and One & Done Eyeshadow Stick (£8), a creaseless, waterproof formula in two shades: Champagne Problems (silver taupe) and Perfect Cents (warm copper). The products, which are all cruelty free and paraben free, are also available in a value set.  

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LOC (Love of Color) in 'beauty, fragrance, grooming & health'