Birkenstock has launched The Education Project with Central Saint Martins MA Fashion and BA Fashion History & Theory Courses. In 2018 the brand commissioned the CSM BA Fashion & Theory course to research and enrich its profile archive, which has now led to a second project with the course and a first for the MA Fashion course. Inviting students to give their interpretation of emblematic styles in their contemporary way, thus shaping the future of the iconic German brand. Throughout the partnership, the MA Fashion students will create new styles and collections inspired by the archive. 

The collection will be supported by a campaign, by Walter Pfeiffer in Paris. This iconic photographer is set to capture the students with their design and chosen looks of their graduation collection. The collection will be available with select stores worldwide and on 1774.com from February 2021.