Date Posted: Wednesday 4th December 2019
Swedish sports fashion brand Björn Borg has announced that it has collaborated with actor Joel Kinnaman to inspire more people to work out. The long-term collaboration, commencing in 2020, will include campaigns and messages in paid as well as owned channels. Joel will be the new global face of all product categories, underwear and sportswear and will highlight the benefits of exercising.
Björn Borg's first campaign with Joel Kinnaman will go live in January 2020 for the SS20 season.