Black Skin Directory has debuted a suncare awareness campaign in the UK as, currently, the melanoma mortality rate is 1.5 times higher amongst the black population. With a lack of visibility of darker skin tones within suncare marketing and advertising, BSD aims to rectify this and has partnered with leading Swiss professional suncare experts, Ultrasun to produce the advert which will be digitally aired throughout summer.

Black Skin Directory will also be launching a curated e-shop of various sun protection topicals that work well for darker skin tones.