Teeth whitening brand BlanX has appointed Label PR to manage all UK press and publicity – with the brief of driving footfall to BlanX stockists, which include Boots, Superdrug and all major supermarkets. In addition to the vast publicity brief, Label PR will handle the brand’s celebrity seeding, product launches and creative engagement projects. The BlanX Original range offers non abrasive whitening toothpaste containing natural extracts of arctic lichen which has proven natural whitening power. The brand’s White Shock range utilises the patented actiluX technology which is non abrasive and works by binding to the teeth surface and actively whitening all day long when exposed to light.
 
Label PR will launch the brand’s extension of the White Shock range with White Shock Blue Formula – a product offering the range’s complete benefits but with immediate whitening results. Prices for the products start from £4.99.

Contact

BlanX in 'beauty, fragrance, grooming & health'