Purple has been appointed to handle all UK media activity for BLEACH London. As part of the integrated PR Campaign, Purple will plan and execute UK strategy, new product launches, salon activations and profiling of founder Alex Brownsell. Bleach London is the brainchild of fashion and celebrity hairstylist Alex Brownsell. A master of transformative dye jobs, Alex has been steering the hair colour conversation since 2010, working for designers like Celine and Gucci while at the helm of one of the UK’s most successful colour brands.

As of January 2023, renowned hair stylist Alisha Dobson has taken over the ownership of the London salons as Managing Director, having worked alongside Alex Brownsell for fifteen years as Bleach’s first and longest-running employee.