Following the success of its Dalston Store, hair salon Bleach London has announced the opening of its new SOHO salon, opening tomorrow (13 August) at 2 Berwick Street. Bleach was founded in 2010 by hairstylist to the stars, Alex Brownsell, and best friend Sam Teasdale in Alex’s kitchen, who have an extensive celebrity client list including Lily Allen, Georgia Jagger and Pixie Geldof. Bleach specialises in the bold and bright dye-job that built their reputation. Colour in-store costs £80 and a cut and blow-dry £60. Customers can also get their hair styled at a price of £1 a minute or purchase one of the brand's Do-It-Yourself products including Dip Dye kit, a salon-standard Total Bleach and a White Toner for removing yellow tones from blonde hair, as well as wash or paint-in colour creams. With late night opening hours (until 11pm), the space can be booked for private “Colour” parties - open seven days a week. 

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