Date Posted: Tuesday 22nd September 2020
Popcorn PR has announced that it has been appointed as the retained PR agency for BMW Group UK. Popcorn PR will be working on the group's ongoing agile and creative lifestyle PR programmes for BMW and MINI brands. Popcorn will become an extension of the BMW and MINI product communication teams. Popcorn will be responsible for delivering BMW and MINI’s strategic and comms objectives, infiltrating mainstream, and lifestyle media across seasonal and calendar news moments.