Bobbi Brown Cosmetics has announced the launch of its Long-Wear Eye Collection, featuring all-new and best selling essentials. The line-up features a brand new Long-Wear Brow Gel (£17) with up to 24 hour wear, available in shades: Blonde, Mahogany, Grey, Wheat, Rich Mahogany, Taupe, Saddle and Rich Brown.  Also in the collection is the Dual-Ended Brow Definer/Groomer Brush (£26); new shades of Long-Wear Cream Shadow Stick (£21), which offers a long-wearing formula that combines a unique blend of oils, waxes, film formers and colour-rich emollients for intense pigment, available in shades: Truffle, Nude Beach, Stone and Malted Pink; and new limited edition shades of Long-Wear Gel Eyeliner (£18.50), including Bronze Shimmer Ink, Cypress Ink, Wine Ink and Midnight Sky Ink. The collection will be available on-counters from 24 March.

Bobbi Brown has also introduced a new personalised brow service, Brow How, exclusive to Selfridges. Bobbi’s Brow How is a new make-up lesson which incorporates everything needed to create the ideal brow shape, with products that cater for a multitude of brow finishes. Exclusive to Selfridges as part of their everyBODY campaign, Bobbi’s Brow How includes personalised brow shaping, tweezing and threading with a Brow Specialist. Brow How is available until June.

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Bobbi Brown Cosmetics in 'beauty, fragrance, grooming and health'