Siren Communications has announced that it has been appointed to handle the PR for global health-tech brand Bodyfriend. Originating from South Korea with European headquarters in Paris, Siren’s remit will include launching the GLED Mask into the UK and French markets. The GLED Mask consists of 1,440 LED lights that, by pulsating simultaneously, provide a total facial treatment from forehead to neck. Combining LED light therapy with micro-current galvanic massage, this premium mask technology features three automatic modes focused on specific concerns: red for firming the skin, blue for skin soothing and green for skin vitality.