Date posted on DIARY directory: Tuesday 1st May 2018
Healthy snack brand Boka Food has appointed food and lifestyle agency Bland PR to handle its consumer PR and increase its national presence. Bland PR aims to help build the brand and communicate its growth in the retail sector.
Founded in 2016 by Franco Beer, Boka Food seeks to create snacks which are both healthy and delicious, enabling people to make better decisions about the foods they eat every day.
Bland PR founders and twin sisters Alice and Heidi Bland comment, 'We know the market and are excited to see where we can take Boka. Clearer labelling and transparency regarding levels of sugar, salt, fat and saturates is very much on the news agenda right now and we want to help Boka, have a bigger voice in the industry, encouraging people to make healthier decisions. The retail sector is increasingly showing support for brands championing straight forward food labelling, in line with key health guidelines, and Boka Food is at the forefront of this.'
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