boohoo acquires fashion e-tailer Miss Pap
Date Posted: Tuesday 26th March 2019
boohoo group has announced the acquisition of fashion brand MissPap. MissPap has a strong visual identity, having amassed a core UK social following.
John Lyttle, Chief Executive Officer of boohoo group plc, said: “MissPap is a brand with great potential which can leverage the Group's expertise. This acquisition further strengthens our multi-brand platform, representing an exciting opportunity to accelerate our offering to our ever-growing range of customers globally.
boohoo group's brands now comprise boohoo, boohooMAN, Nasty Gal and PrettyLittleThing. The Group has a strong presence in the UK, US, Ireland and Australia, and sells products to over 200 countries.