boohoo and boohooMAN unveil capsule collection with Pepsi
Date Posted: Monday 21st May 2018
Online fashion re-tailers boohoo and boohooMAN have announced a global partnership with beverage brand Pepsi. Amplifying the 2018 global Pepsi #LOVEITLIVEIT campaign celebrating football, the brands have worked together to create a capsule collection intersecting and celebrating art and sport. boohoo and boohooMAN have collectively created a sportswear influenced capsule, available in women’s sizes 6 – 16 and men’s sizes S – XL. The collection made up of matching track sets, loungewear and sports tops targets consumers who are as equally interested in fashion as they are sports. The featured designs are inspired by the artwork submitted by five emerging visual artists from around the world, spotlighted in the Pepsi collective campaign — Argentina’s DIYE, Brazil’s Bicicleta Sem Freio, Germany’s DXTR, U.S’ Kim Sielbeck and UK’s Iain Macarthur.
The capsule collection is now available from boohoo.com.