boohoo has announced its three-year sponsorship agreement with Burnley Cricket Club. The local area of Burnley is the home of boohoo's distribution and customer service operations who serve customers globally. The three-year partnership will see the ground renamed as 'The boohoo.com Turf Moor,' and significant investment will be put into the Boohoo Junior Cricket Academy, to help develop both boys and girls cricket. 

President of Burnley Cricket Club, Michael Brown said: “We are absolutely delighted to have a partner and sponsor as well-known as boohoo.”