boohoo debuts kids collection
Date Posted: Thursday 22nd September 2016
As boohoo approaches its 10th anniversary, the global retailer has announced the launch of boohooKids. The launch comes off the back of a number of very successful brand introductions including more recently boohoo FIT, Petite, Tall and boohooMAN.com.
The collection is made up of 70% girls wear and 30% boys wear, all available in sizes from age 5-6, up to age 11-12. The collection offers age appropriate fashion for kids, and in line with this some of the pieces are mini variations of the adult collections. Pieces in the range include slogan sweatshirts, parkers and party dresses for girls, and smart shirts and chinos for the boys.
Launching in October, the collection ranges between £3 for a basic vest, up to £28.00 for a coat. The range is fronted by Scarlet Thomas, daughter of actors Ryan Thomas and Tina O’Brian.
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boohooKids in 'fashion & accessories'