Date Posted: Tuesday 19th June 2018
International e-tailer, boohoo has announced the launch of the Love is Love collection, a capsule designed to empower, embrace, support and celebrate love in all of its forms. Launching during the global celebration of Pride, this collection drops at a pivotal time, allowing support to be shown in any setting by people from all walks of life. Featuring a total of 30 pieces spanning ready-to-wear and accessories, the collection is subtle in design yet vocal in its message. Gender neutrality is at the forefront of this collaboration with each design available in various colourways, tones, fits and sizes. Purple, pink, blue and grey form the base of the range while an edit of the collection celebrates Pride through the use of the rainbow flag.
The inspiration behind the collection derives from the celebration of love, whether wearers are part of the LGBTQ+ community or are someone that supports love in all of its forms, the range encourages consumers to embrace the freedom to be themselves. The collection ranges from £5 - £45 and 10% of all profits will be divided between the Terrence Higgins Trust and The Rainbow Fund. The Love is Love collection is now available from boohoo.com.