Global online retailer boohoo.com has today announced the launch of a standalone site for boohooman.com. boohooMAN will introduce a dedicated standalone site, catering exclusively to a menswear customer. Focusing on clothing, footwear and accessories, like its sister site there will be an emphasis on choice, with new styles dropping every week. The website offers a completely new shopping experience and will feature dedicated content for the menswear customer. The offer will be targeted at a trend led; price conscious consumer and the cores target demographic will be 16-24. The boohooMAN collection is available online from today at boohooman.com, with prices ranging from £3 to £50.

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boohoo.com in 'in-house PR'