Fashion e-tailer boohoo.com has announced a partnership with music discovery app Shazam to introduce visual recognition functionality to enable dynamic content via consumer engagement. Available now via Shazam's mobile platform, the visual experience allows boohoo to offer custom, interactive content and exclusive offers when users Shazam a print media or out-of-home advertisement. As the first fashion partner to launch with Shazam, boohoo will be available to further understand the consumer, with the ability to track who, where and when the adverts are being Shazamed. The functionality will also provide an insight into target audience music preferences and key TV interaction slots. The visibility on customer engagement via the Shazam mobile app will enable boohoo to compare analytic data and will positively influence future advert placements, music partnerships and the general online shopping user experience by continuing to put consumers at the heart of the conversation.

Contact

boohoo.com in 'fashion & accessories'