boohooMAN has announced UFC light-heavyweight world champion, Jon Jones as its latest Brand Ambassador. The yearlong partnership will bring a new dynamic to the way that boohooMAN has traditionally aligned with celebrities and athletes. 

boohooMAN CEO, Samir Kamani said: "Jone Jones is arguably the best UFC fighter of all time. Our core beliefs are so aligned, to be the best we can be - so this partnership just made sense. We are so excited to have him join the boohooMAN fam, with his return to the octagon just around the corner, we can't wait to be a part of his journey for the next 12 months."