boohooMAN unveils French Montana as face of brand
Date Posted: Monday 9th April 2018
Global online retailer, boohooMAN, has unveiled Moroccan-American global hip-hop recording artist, French Montana as the new face of the brand. As part of the collaboration, French Montana has co-designed an exclusive Spring/Summer collection alongside the brand’s design team which features a total of 65 ready-to-wear pieces. The inspiration behind the collection derives from Mediterranean and Moroccan culture and includes bold tropical and leopard prints, colour variances and summer cuts. The versatile range features neutral jersey styles, including tracksuits and t-shirts, while showing off fashion-forward trends, such as statement co-ords, distressed denim and design details including embroidery, fringing and hardware embellishment.
The collection ranges from £10 - £60 and will be available globally from 12 April on boohooman.com.