boohooMAN unveils Love Island finalists as Brand Ambassadors
Date Posted: Thursday 20th September 2018
Global online fashion retailer boohooMAN has unveiled Love Island finalists Josh Denzel and Wes Nelson as its new UK Brand Ambassadors. Josh and Wes’s partnership with the brand will see them working on various projects across a period of six months. For their first venture, the duo have hand-picked their own autumn winter edits as part of a vs style campaign. The campaign sees Josh and Wes front their own collections and battle it out to encourage customers to ‘pick a side’ and ‘choose their favourite’.
Light-hearted and fun, the campaign reflects their playful personalities, strong friendship, and cultural relevance aligning them with boohooMAN’s core audience of 16-24 year olds.
Both collections are now available from boohooman.com.