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Booking.com names Livia Firth as 2019 Ambassador

Date Posted: Tuesday 26th February 2019

Booking.com names Livia Firth as 2019 Ambassador

Digital travel platform, Booking.com has revealed sustainability business expert, Livia Firth as the company’s 2019 ambassador for its Booking Booster accelerator program.

Livia is the Founder and Creative Director of sustainability consultancy Eco-Age as well as Founder of the Green Carpet Challenge. Livia will play a pivotal role in the 2019 Booking Booster accelerator program, joining the expert panel of judges from Booking.com to help determine which start-ups in sustainable tourism will receive grants from the company’s €2 million fund. Livia will also deliver the keynote address for the program’s final pitch event in Amsterdam on 9 May. 

For the 2019 Booking Booster Program, Booking.com is inviting 10 social enterprise start-ups in the sustainable tourism sector to a three-week accelerator program in Amsterdam starting in April. The program consists of a series of lectures, hands-on workshops and coaching sessions, culminating in a final pitch to receive a grant of up to €500k from Booking.com’s €2 million fund in order to help support the next stage of projected growth for the participating start-ups. All the start-ups will also receive a full year of ongoing mentoring and coaching from Booking.com experts, as well as opportunities and access to collaborate with Booking.com on potential innovation initiatives and experiments to help accelerate their future growth.

Applications for the 2019 Booking Booster Program have already closed. The 10 sustainable tourism start-ups that have been selected to participate in this year’s accelerator will be announced at the end of this month.


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