UK health and beauty retailer Boots has announced that it will launch a new online marketplace welcoming third-party brands into its digital offering and extend the range of products available on boots.com. Due to launch in Spring 2023, Boots Marketplace will allow brands of any size to seamlessly list their products on boots.com, accessing the sites' millions of monthly visitors. The new offering is part of Boots’ ongoing digital strategy to rapidly extend the range of the UK’s most visited health and beauty website and explore new and diverse categories for its customers.

Marketplace products will be seamlessly integrated with the existing product range on boots.com, offering customers access to hundreds of new brands across established names and new sellers. Powered by Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform, customers will still enjoy a single checkout for mixed baskets and access to all of the benefits of shopping with Boots – including Boots Advantage Card points. New and emerging brands will benefit from Boots’ reputation as one of the most trusted and respected brands in the UK, and the potential for future store listings. Brands can register their interest and find more information here.