Naturally powered curlcare brand Bouclème has partnered with luxury fashion brand, Preen By Thornton Bregazzi to create a must-have scarf that can be tied around curls, worn as a fashion accessory or used to wrap up gifts. The Bouclème X Preen By Thornton Bregazzi Scarf will launch on 7 November 2022. The scarf will be available exclusively from boucleme.co.uk.

“We wanted to partner with Preen to produce something super cool for Christmas that wasn’t just the usual normal seasonal gift set. As a curly-haired woman I always struggle to find accessories to style in my hair. I use a scarf in so many ways from wrapping my hair at night to tying my curls up. Working with Preen meant we have produced something that everyone can use. Why just limit it to curls when you can wrap gifts in the scarf or even make it a gorgeous neck tie.” Michele Scott-Lynch, Curl Expert & Founder of Bouclème.

“Thea and I felt it was a great opportunity to work with a brand that focuses on natural haircare solutions, and as Thea has curly hair, it’s the perfect partnership. We always focus on print as a brand as it’s important to our design process & ethos. Being inspired by Bouclème’s colourful packaging and plant powered ingredients, we produced a print using our iconic Electric Bloom design that has been reworked using soft pink as a base with highlights of green and jade. Working with Michele, we scaled up our scarf size to make sure it can be multi-adaptable for curls as well as become a beautiful gift for Christmas. The sustainable messaging of buying something that you will love and keep, resonates with us as a brand.” Justin Thornton, Creative Director & Co-Founder of Preen By Thornton Bregazzi.