Date Posted: Wednesday 22nd January 2020
Lingerie brand Boux Avenue has announced the launch of Boux Sport, led by its celebrity ambassador, TV star, model and fitness influencer, Arabella Chi. The campaign encourages customers to redefine their goals free from the stereotypical pressures that the new year can bring.
The collection of sportswear staples fuses breathable, 2-way stretch fabrics with fibre technology, wicking and muscle support, through seamless construction. Comfortable, stretch fabrics with tummy and zone control help to ensure that each piece moves effortlessly with the body during a workout.
Arabella Chi has said: "I've loved Boux Avenue lingerie swimwear for years now, and was super excited when they approached me to face the campaign for Boux Sport... My absolute favourite pieces are the cobalt blue crop top and leggings..."
Boux Sport is now available in-store and online at bouxavenue.com, in sizes 6-18 with prices ranging from £20 to £40.
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