Boux Avenue has announced the launches of its first unretouched lingerie campaign, continuing to celebrate its Your Shape, Your Style campaign, encouraging every woman to embrace their own unique style and shape. Celebrating diversity and confidence, the campaign is fronted by brand ambassadors, Malin Andersson and Zara McDermott, alongside models and fashion influencers, Ama Peters and Kaz Kamwi. Each ambassador wears lingerie styles from Boux Avenue’s new season collection to match their bold personalities, with the unretouched imagery celebrating their individuality and staying true to themselves. 

Malin comments: “I’ve always spoken openly about body image, and how in my teens all I saw were airbrushed images in magazines - and that I thought it was how I was supposed to be. I remember it consuming me so much I obsessed day after day with calorie counting and trying to look like a size 0 model - whilst also losing myself in the process… I’m so glad to be working with Boux Avenue - a brand that represents women of all shapes and sizes. I share with you my unedited shoot post lockdown, perhaps not eating the best or working out that much - but I present to you ME."