Coffin on Cake PR has been appointed to handle the UK and global communications strategy for BOY London. The agency will lead on all fashion focused trade and consumer communications and strategy throughout the UK, covering print, online and social media platforms alongside influencer product placement.
 
To mark the start of its 40th anniversary celebrations, BOY London has launched a ‘nautical’ SS16 premium casualwear stocked at Selfridges. With its use of the Union Jack colours and design, the collection nods towards the rich British punk history of the BOY London brand, and modernises classic silhouettes including retro piped neckline polo shirts, oversized casual unisex sweaters and zip up shell jackets all emblazoned with address stamps for the original BOY London store, opened in 1976 on the King’s Road in London.

Contact

BOY London in 'fashion & accessories'