Brad Pitt has launched his premium cosmetic brand, LE DOMAINE. He is teaming up with the Perrin family to create a high-end grape-based, anti-ageing care line in Miraval. LE DOMAINE is built on values that come from the Earth, shared by its cofounders, the Perrin family, and Brad Pitt, with his love for Provence’s original beauty. Backed by groundbreaking research into human ageing, the entire line is designed to slow the signs of skin ageing. The product range comprises a serum, a cream, a fluid cream, and a cleansing emulsion; they are all vegan, gender-neutral, suitable for all skin types and 96%-99% of natural origin. LE DOMAINE also commits to responsible packaging through the use of recyclable glass bottles and jars, and reusable stoppers made of oak cut from the scraps of the vineyard’s wine barrels.

At the core of LE DOMAINE skincare is the novel, potent combination of exclusive active ingredients GSM10 and ProGR3. GSM10 is based on more than 10 years of research by Professor Teissedre on the grape varieties and marcs of the Perrin family. Made from a combination of marc from Grenache seeds, Syrah seeds and skins associated with a post-biotic micro-organism beneficial to the skin microbiome, it has a proven anti-oxidant and anti-MMPs (matrix metallo-proteinases, such as collagenase, which destroys collagen) effectiveness. Its effectiveness on skin balance has also been demonstrated. ProGR3 is the result of research on progeria and its main mechanism: progerin toxicity. Combination of 3 natural molecules present in plant extracts, vine sarments, camomile and green tea, ProGR3 has scientifically demonstrated its efficacy on the toxicity of progerin, the marker protein of ageing. It allows to fight against the visible signs of skin ageing and thus age well. 

LE DOMAINE will launch in October 2022 at the most premium beauty retailers in France, UK, Italy, Germany, Switzerland, Benelux and USA. Also available online at le-domaine.com.

“The goal is to imitate the organic cycles of nature, its primeval beauty. There is no waste in nature. Anything left over or discarded becomes food for something else. This exemplary circular system is the inspiration for Le Domaine.” Brad Pitt