Brand and marketing consultancy Alexandra Rose has launched. Founded by luxury beauty and lifestyle specialist Alex Cummins, who has eight years of experience in strategic marketing roles for leading luxury FMCG brands, the consultancy offers everything from brand & marketing strategy to retail marketing brand auditing, brand identity, to consumer & marketing insights and social media campaigns. 

Alex comments: "My passion is for strategic brand building. I help brands understand their consumer, identify and build customer loyalty and drive product innovation and diversification. 

"Having worked with privately-owned start-up brands, I pride myself on thinking creatively with limited budgets to achieve brand loyalty and sales."