Brand valuation consultancy Brand Finance has revealed its annual ranking of the world's most valuable cosmetics brands. It lists the top 50 cosmetic brands in the world, based on their brand value, which is calculated using a combination of factors such as financial performance, brand strength, and consumer perception. The report provides insights into the financial and business performance of the brands, as well as their brand strategies and the impact of market trends on their performance.

L'Oréal (brand value up 7% to US$12 billion) reigns supreme as the overall winner in the Brand Finance Cosmetics 50 ranking. In its analysis, Brand Finance has determined that the key measures of familiarity and consideration towards L’Oréal have increased. By leveraging its enormous social media following, (over 10 million followers on Instagram and 438k+ followers on TikTok) the brand has enhanced its familiarity amongst younger consumers, producing visually appealing content that is often led by popular influencers.

Chinese beauty giant CHANDO is the fastest-growing cosmetics brand of 2023 and skincare giant Vichy makes a comeback, increasing its brand value by 8% to US$677.62 million, and ranking 7th for fastest-growing cosmetics brand. Natura is sitting pretty as the world’s strongest cosmetics brand, with a Brand Strength Index (BSI) of 89.1.

For the full report visit brandirectory.com.