UK-based online off-price premium and luxury brand retailer, BrandAlley, has announced the purchase of certain assets of the global multi-platform e-commerce business, Internet Fusion Group (IFG), which includes Country Attire and Surfdome, as part of its expansion plans. The move marks a significant strategic opportunity to enhance BrandAlley’s infrastructure and will render BrandAlley operations more cost-effective. In addition to IFG’s intellectual property across multiple domains, BrandAlley is acquiring the logistics operation and customer service division out of administration and preserving over 125 jobs. BrandAlley will not trade from IFG domains and will not be purchasing IFG’s existing payables or stock, however customer orders currently with carriers will be delivered. The investment comes at a time of focused growth for BrandAlley, following 15 consecutive years of successful trading and multiple acquisitions including Achica, Cocosa, Lombok and BrandAlley France.