Patterson Medical has appointed Brandnation to handle the PR for the company’s Biofreeze brand, comprising a range of cold therapy gels that help reduce pain. Brandnation’s Sport and Health & Beauty teams will be handling media communications for the brand, with activity spanning trade, consumer, specialist and digital sectors. The remit will also include working with Dr. Phil Page, a clinical physical therapist, athlete trainer and strength and conditioning specialist who is the Global Director of Clinical Education and Research for Biofreeze.

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Biofreeze in 'beauty, fragrance, grooming & health'