Sweaty Betty has announced the appointment of a new CEO, Julia Straus, to lead and accelerate the brand’s digital and international growth. Julia joined Sweaty Betty in August 2018 as Managing Director, relocating from the USA where she was CEO of a private equity-backed digital beauty business.

Julia Straus, CEO; “I’m thrilled to take on this role at Sweaty Betty, a business whose mission for 21 years has been to empower women. As an athlete at university, I’ve always been passionate about fitness so it’s a dream to lead a cutting-edge brand in the activewear market. ”

Simon Hill-Norton, Co-Founder and previously CEO, will now take the role of Chair.